Businesses that pay attention to landscaping and the physical aesthetics of their buildings and grounds are often perceived more favorably by customers. While it’s easy to see why a business owner would like this benefit, it’s equally as important for the business owner to realize that not paying attention to landscaping can also have a negative impact.
First Impressions
A landscaped building and grounds can give a business an improved appearance, making it more inviting for customers. This is especially true if there is an entrance area that visitors are greeted with upon approaching the property. A well-manicured lawn, nicely trimmed shrubbery and neatly stacked lumber or materials can actually be quite welcoming to clients and can subtly convey the professionalism of the business. But what about a building that is surrounded by overgrown weeds growing knee-high and piles of junk? These signs speak volumes about the property owner’s attention to detail, as well as their commitment to customer service.
A poorly maintained lawn may seem like something unimportant, but even this can be off-putting to customers. When a business pays attention to the landscaping around their building, they give themselves an opportunity to convey their commitment to customer service and quality in other areas of the business. In addition, paying attention to lawn maintenance increases the appeal of your property, which attracts more business for you. Another benefit is that it can boost the real estate value of your property.
While it is impossible to pay attention to every detail of landscaping around your building and grounds, these are the areas that can really be improved by paying some extra attention. By taking the time to trim shrubbery or repair broken fence boards, business owners allow themselves to convey professionalism when a customer first approaches their business. Customers and clients will remember the impression they get from the landscaping when deciding to do business with you, even if only subconsciously.
Simple Tips for Better Looking Landscaping
Even if you aren’t a landscape expert, there are some simple things that can be done to the landscaping around your building and grounds to make it more appealing. For example:
– Prune overgrown shrubbery and trees
– Touch up peeling paint on buildings or fences
– Repair broken fence boards, steps, bricks, or concrete paths that lead to your building entrance.
– Mow the lawn and keep it well-trimmed
– Clear away any piled up lumber or materials that should be stacked neatly
– Rake up any leaves, pine needles or other yard debris that has collected on your property
– Add lights to your building’s exterior to add feelings of comfort and safety in the evenings.
– Color-coordinate your building’s exterior to give it a more professional, modern appearance.
Above and Beyond
Taking the time to make your building and grounds more presentable for clients or customers is time well spent, as it improves the appearance of your business. It gives you an opportunity to enhance the overall perception potential clients have of your business and can help you create a favorable impression before they even meet with someone from your company.
While even the most basic improvements can be nice, going the extra mile in the landscaping department can have a significant effect. If you are a small business owner, it is possible to outshine much larger competitors by taking the time to improve the landscaping around your building and grounds. While the initial time spent on improving landscaping may seem excessive, as more clients become familiar with your business, they will appreciate that extra effort and do their best to recommend your services to others. By paying attention to details that most people would overlook, business owners can convey their professionalism and dedication to customer service in ways that most clients will never forget. Always keep these tips in mind when considering your lawn care services.
